Add Maximum IMPACT, Total REACH & Precise TIMING to your Advertising Campaign
Marketers agree, direct mail is the most effective way to cut through the media clutter that bombards consumers each day. Everyone uses U.S. mail. A recent study confirmed that 73% of adults indicated a favorable impression of information they receive through the mail. Using the U.S. Postal address system ensures your message will reach your target audience without wasted coverage! What better way to be sure your advertising is seen?
When you need maximum impact, Select Door Direct Marketing™ postcard mailing programs present your message on an attention-grabbing printed piece that is delivered at precisely the right time for your sale or special event. Select Door Direct Marketing offers you a simple, effective way to get your message into the hands of prospective customers. We deliver thousands of direct mail pieces to local area addresses each month. With our expertise, you can be sure your mailing will achieve your marketing objectives and produce maximum results. From concept to delivery, your Select Door Direct Marketing Advisor takes care of all the details! |
Direct mail outperforms all digital channels combined by nearly 600%" |
Direct Mail Stats
- 56% of poscards are read by recipients, making them the direct mail piece most likely to be read.
- Young adults, 24 years and younger, are among the most direct mail responsive.
- 92% of young shoppers say they prefer direct mail for making purchasing decisions.
- An International Communications Research survey found that 73% of consumers actually prefer mail over other advertising methods.
- Direct mail is less expensive than other forms of advertising.
- 59% of U.S. respondents agreed with the following statement, "I enjoy getting postal mail from brands about new products."
- 56% of customers find print marketing to be the most trustworthy type of marketing.
Even younger generations who spend most of their time online prefer classic direct mail.
- 70% of Americans say postal mail is more personal than the internet.
- 40% of consumers try new businesses after receiving direct mail.
- U.S. advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold; a 1,300% return.
- 48% of people retain direct mail for future reference.
- Consumers spend an average of 30 minutes reading their mail on any given occasion.
- Consumers spend 25 minutes with direct mail advertising.
Sources
Compu-Mail, 2014
Compu-Mail, 2014
