Every Door Direct Mail (EDDM) was created in 2008 by the USPS. It allows businesses to send direct mail pieces without having to purchase a mailing list. Businesses can simply drop their mailing off at their local post office and the postal carrier will deliver the piece to every stop along their route.
Although EDDM provide you with discounted postage rates, coordinating a mailing requires legwork, but Select Door Direct Marketing is here to do that for you!"
In addition to not having to purchase or create your own mailing list, EDDM users also receive discount postage rates. There are two types of EDDM options — Retail EDDM and Business Mail Entry Unit (BMEU). Both methods requires the business to register an account with the USPS, but with Every Door Direct Mail, we'll handle all of that for you!
- Retail EDDM: No mailing permit is required with option, but there is a 5,000 piece limit. Mail pieces must also meet the USPS Standard Mail Flats requirements.
- BMEU (Business Mail Entry Unit): A mailing permit and additional paperwork is required, but rest easy, Select Door Direct Marketing can handle of that for you. Mail pieces must still meet the USPS size requirements, but there is no send limit and pricing is less expensive than Retail EDDM.
Is It Right For Me?
Deciding between EDDM, saturation, or targeted mailings can be confusing. Our Direct Mail Experts would be happy to discuss the the pros and cons of each with you, but if you're considering using EDDM, be mindful of the following:
- Your Product/Service - If you have a universally needed product or service in your neighborhood, EDDM might be a good option for you. Ex: Convenience stores, gas stations, restaurants. However, if your business is more specialized, and you know targeting a specific demographic will yield the best ROI, a targeted list is likely to be your best option.
- Your Budget - If you're working with a limited marketing budget, and need to leverage every penny, EDDM pricing is least expensive direct mail option.
- Your Time - Although EDDM pricing is low, it takes extra work and time. You must take the time to bundle your pieces in stacks of 50 and deliver them to the post office. You may find, that this extra work and time may eliminate any savings gained by using EDDM.
- Your Printed Piece - EDDM only covers flats, not normal letter sizes. If you plan to print oversized pieces, EDDM isn't your best option.
- Personalization - Since EDDM pieces are delivered to every home in a carrier route, there is no way to personalize your message with a name or address. Unlike with targeted or saturation mailings that are bar coded and scanned before they reach the USPS, there is no way to ensure the letter carrier has left your piece at every home.