We are experts in advertising mail, including saturation mailings and Every Door Direct Mail.
But... Do you REALLY want to reach EVERY home?
But... Do you REALLY want to reach EVERY home?
As a business owner, you know how important it is to target the right people at the right time; every business has a different customer profile. Although mass mailings can save you money, they may not be making you money. Select Door Direct Marketing in Fort Collins, CO can help you select the best consumer households for your specific message while also ensuring your postcard is designed and delivered on time!
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How Our Lists Are Different
We're Local
Our mailing lists are created in-house for the specific needs of each client. This means direct mail experts who know the area well, are up-to-date on the most recent carrier route changes, and understand the needs of small businesses here in Northern Colorado and in Southern Wyoming, create your customized list, from scratch! Oftentimes, mailing lists are created by people who reside in another state and are unfamiliar with current local economic and building trends. Their area knowledge is limited to census data and online maps. This information may not correlate well with local postal routes and tends to be outdated. Local knowledge is vital, especially when you consider that the Fort Collins-Loveland area is the 12th fastest growing metro in that nation,and Greeley is the 8th! We Employ Street-Level Mapping A lot goes into creating a customized mailing list. Like other direct mail companies, we rely on demographic data to help identify the best areas to mail, but unlike other companies, Select Door Direct Marketing drills down to the street level. For example, although our stats may tell us the demographics of a particular carrier route are ideal, our software allows us to identify (and cut) less desirable households within a carrier route to make room for new and more relevant addresses. We Adapt Quickly The agility of Select Direct Marketing's mail and mapping software ensures our list is being updated to include and account for area growth and new housing developments. This mean you’re reaching the best qualified consumers in Northern Colorado and Southern Wyoming! |
Target your audience by geography, gender, income, housing type, and much more for the best Return On Your Investment." |
Mailing Lists Available
SaturationOften referred to as "bulk mail" or "mass mail", a saturation mailing will deliver your message to every home in a specified carrier route. Saturation bulk mailings provide the lowest postage rates possible, but the ability to target is limited.
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TargetedOur Custom Database Lists allow you to choose a specific group of people (or businesses) and are available by radius, street, carrier route, and zip code. When used correctly, targeted mailings are extremely powerful. Target consumers with demographic information and even target your message to include (or exclude) your in-house mailing list.
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Every Door DirectEvery Door Direct Mail (EDDM) was created in 2008 by the USPS. It allows businesses to send direct mail pieces without having to purchase a mailing list, which saves money. Select Door Direct Marketing will drop your mail pieces at the post office, and the postal carrier will deliver them to every stop along their daily route. Learn more about EDDM here.
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Not sure which list option is best for you? Contact Us Today!